Thursday, June 10, 2010
Have you heard our advertisements for GetCalhoun.com on WDNG Newstalk 1450 radio?
One of the first questions I was asked, way back at the beginning, was from a prospect who wanted to know where we advertised. My answer was that, well, GetCalhoun.com advertises itself. And so it does. Where does any advertising concern advertise? Where does the Anniston Star advertise? See what I mean?
However, I'm not set in my ways. It always helps to broaden your horizons. Chances are that some of WDNG's listeners have never heard of GetCalhoun.com, so if one of our ads makes them flee to their computer to check us out, guess what? All of GC's clients are served! It's kind of like ponying up to be on GC and getting free radio time in the bargain.
While I'm here, I should explain that the internet, is not, and probably never will be traditional media. Traditional media is:
However, traditional media advertising is expensive. No doubt about that. Many small businesses don't need high dollar traditional media ads. Or they can't afford it.
Advertising on websites like GetCalhoun.com is very cheap, by comparison. The only problem is that there are NO other websites like GetCalhoun.com. The sites that you could advertise on locally just don't get many page views. And the far away sites that do get tons of views won't do you any good locally. GetCalhoun.com bridges the gap very nicely, and it's totally unique.
If you have a product or service that folks are interested in, GetCalhoun.com is the best ad money you can spend. The price is chicken feed when you factor in that it's available and will be found by those who look.
When you think traditional media, think big money and immediacy. The only downside to GC is that if you need results right this minute, then you're spending your money at the wrong place. You see, while your ad is visible immediately, it takes from a week to a couple of months to percolate into the search engines. So, if you're selling pizza, and you don't mind waiting a bit, then anyone searching for pizza in this area will see your page on GC. But, if you have a pizza sale that must go next Saturday, then you should consider traditional media.
I will offer that for the month of May, GetCalhoun.com got something over 5000 page views. That being the case, our growing stable of clients got views from folks who surfed on for one thing, and stayed to look around. So, while you're waiting for your page to climb in Google, it's still getting seen. And of course, anyone who stops by GC and is looking for what you do will find it anyway.
One thing you should be aware of. When you are approached to advertise on a website and they give you some fantastical number of hits, you should ask them for unique views and page views. For May, GC got 15,000 hits. Hits is not the measure reputable web guys use. Hits are the measure of everything. If a page has ten photos, say, then that counts for 10 hits for one page view. So, don't fall for inflated traffic figures.
I'll be giving more hints and tips on good web advertising.
One of the first questions I was asked, way back at the beginning, was from a prospect who wanted to know where we advertised. My answer was that, well, GetCalhoun.com advertises itself. And so it does. Where does any advertising concern advertise? Where does the Anniston Star advertise? See what I mean?
However, I'm not set in my ways. It always helps to broaden your horizons. Chances are that some of WDNG's listeners have never heard of GetCalhoun.com, so if one of our ads makes them flee to their computer to check us out, guess what? All of GC's clients are served! It's kind of like ponying up to be on GC and getting free radio time in the bargain.
While I'm here, I should explain that the internet, is not, and probably never will be traditional media. Traditional media is:
- Radio
- Television
- Newspapers
However, traditional media advertising is expensive. No doubt about that. Many small businesses don't need high dollar traditional media ads. Or they can't afford it.
Advertising on websites like GetCalhoun.com is very cheap, by comparison. The only problem is that there are NO other websites like GetCalhoun.com. The sites that you could advertise on locally just don't get many page views. And the far away sites that do get tons of views won't do you any good locally. GetCalhoun.com bridges the gap very nicely, and it's totally unique.
If you have a product or service that folks are interested in, GetCalhoun.com is the best ad money you can spend. The price is chicken feed when you factor in that it's available and will be found by those who look.
When you think traditional media, think big money and immediacy. The only downside to GC is that if you need results right this minute, then you're spending your money at the wrong place. You see, while your ad is visible immediately, it takes from a week to a couple of months to percolate into the search engines. So, if you're selling pizza, and you don't mind waiting a bit, then anyone searching for pizza in this area will see your page on GC. But, if you have a pizza sale that must go next Saturday, then you should consider traditional media.
I will offer that for the month of May, GetCalhoun.com got something over 5000 page views. That being the case, our growing stable of clients got views from folks who surfed on for one thing, and stayed to look around. So, while you're waiting for your page to climb in Google, it's still getting seen. And of course, anyone who stops by GC and is looking for what you do will find it anyway.
One thing you should be aware of. When you are approached to advertise on a website and they give you some fantastical number of hits, you should ask them for unique views and page views. For May, GC got 15,000 hits. Hits is not the measure reputable web guys use. Hits are the measure of everything. If a page has ten photos, say, then that counts for 10 hits for one page view. So, don't fall for inflated traffic figures.
I'll be giving more hints and tips on good web advertising.
I just added a new news section for your enjoyment. It's called Persuasive Essay Topics. It's a funny title with a purpose. It has to do with SEO, or Search Engine Optimization. Not only is this new section enjoyable to read, but my hope is that it will further enhance GC's rankings in the search engines...which is VERY good for our clients! It will make their GC pages more visible to search engines too.
We have written and are writing a series of fun history articles for the very purpose of making GetCalhoun.com more scrumptious to the search engines. We have posted them all over the place, so I figured, what the heck. Why not make them available here too? I think you'll like them, and maybe make some connections with why things are the way they are too.
We have written and are writing a series of fun history articles for the very purpose of making GetCalhoun.com more scrumptious to the search engines. We have posted them all over the place, so I figured, what the heck. Why not make them available here too? I think you'll like them, and maybe make some connections with why things are the way they are too.
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