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Wednesday, April 13, 2011
I have been making the rounds with local businesses, offering my Anniston Business Directory pages.

It has been both heartening and heartbreaking.

First, I have yet to run into an ungracious business owner. 99.9% have been very generous, at least, in their conversations with me. One fellow said, "no" and that sort of ended the chat, but every other business I have spoken with has been first rate. This was very nice, because as you know I am very shy.

But secondly. Many business owners I spoke to were frank about their immediate prospects.

Beyond precluding a chance for me to make a sale, the general sorry state of the economy here is disheartening. And I'm talking about some very old and very well known businesses too.

I have always felt that the time to advertise is when you don't have to. In other words, when the cash register is flush. The next best time is when you see the time coming when you can't.

By the time you are so far in the hole that you can't afford any advertising, even mine, which is ridiculously low cost compared to what others charge for similar services, then you're in a jam for sure.

I know and can show that a page with GetCalhoun.com, or a full website, for that matter has value and worth. But some local business are beyond that now. With some, when you call, all you get is a fast busy signal. That means nobody is ever going to be there again.

I feel like we're standing, looking over edge of a cliff with a gentle but firm push from behind. Something has got to give.

In the meantime, if there are yet customers with money for what your business offers, and they look for you on the Internet, they WILL find you on GetCalhoun.com...if you are able to advertise.

If it's still possible for you to spend money for your future, I urge you to take a look at how I can help with a page on my website. It's not much more than a portion of your butter and egg money each month. If a page with me brings in only one more dollar than you spend, then you're ahead of the game. Better, results are cumulative...

When John Q. is finally able to afford what you do, he will come back to GetCalhoun.com to look you up.

GetCalhoun.com advertisers belong to a very special community. Each advertiser reinforces every other advertiser. It's to all of our benefit to have as many folks as possible joining forces on GetCalhoun.com for the common cause of surviving for now, and prospering when allowed.